Things we know to be true
We first collected and wrote these things before we even started. From time to time we revisit this list to see if it still holds true.
1. Focus on the user and all else will follow.
From our inception, our core focus has been to deliver the most outstanding user experience we can. Whether we’re developing a novel base software or customizing a solution to cater to unique client needs, our primary concern is to ensure that our products and services cater directly to you, the user, rather than merely advancing our own internal objectives or financial outcomes. Our software interface is intuitive and streamlined, ensuring prompt and efficient operations. We never compromise the quality of our offerings, with no space for third-party influences to compromise our standards. Our advertisements, when present, are clearly demarcated, providing relevant information and avoiding unnecessary disruptions. When we design and implement new tools and applications, our goal is to create solutions that are so seamlessly integrated and effective, users never have to ponder on how they could be improved.
2. Its best to do one thing really really well
We specialize in software development. With one of the most dedicated and talented teams committed to enhancing and perfecting software solutions, we understand our strengths and how we can continually elevate our performance. Our consistent focus on tackling challenging issues has empowered us to resolve intricate problems and facilitate ongoing enhancements to our service that already streamlines operations and processes for our users. This steadfast commitment to software development perfection helps us transfer our learnings to new products, akin to customized software and base software offerings. Our aspiration is to extend the power of software optimization to untouched sectors and to assist people in navigating and utilizing the ever-increasing digital information in their lives.
3. Fast is better than slow
We know your time is valuable, so when you’re seeking a solution or utilizing our software, you expect immediate and efficient results—and that’s precisely our aim. We might be among the few who aspire for users to spend as little time as necessary with our software, because that implies it’s performing optimally. By eliminating unnecessary complexities from our systems and enhancing the efficiency of our software environment, we have surpassed our performance benchmarks time and again, ensuring that the average response time is reduced to a mere fraction of a second. We incorporate this principle of efficiency into every new product we develop, whether it’s a mobile application or a complex base software, all designed to be swift enough for the modern digital world. And our commitment to speed never wanes—we continuously strive to further enhance the velocity of all our operations.
4. Affordability as one driving force
We recognize that for autonomous technology to truly revolutionize the world and rapidly scale, it must be financially accessible over its entire lifecycle. This perspective extends notably to our sensor technology, which necessitates:
- Resilience and dependable functioning, capable of enduring the extreme conditions of the operational environment for a typical automotive lifespan of over a decade.
- Simplified integration into diverse platforms.
- A mature, high-volume manufacturing and supply chain.
Without these attributes, we face substantial hardware costs that can only be absorbed in specialized businesses and markets. Considering that 90% of road fatalities occur in middle and low-income countries, any affordability barrier would significantly undermine the transformative potential of autonomous vehicles.
Affordability is our priority not simply to increase market penetration but more importantly, to maximize the positive impact of our self-driving technology. By ensuring our solutions are economically feasible, we extend the reach of this life-saving technology to those areas most in need, thus making a significant difference where it truly matters.
5. Integrity & Transparency are key
In our business, integrity and transparency aren’t just words, they are fundamental values guiding all our actions. We operate with unwavering integrity, ensuring quality software development without taking shortcuts. We communicate with complete transparency, fostering open dialogues and clear expectations, and sharing both our victories and challenges. For us, these principles are not just ethical imperatives but essential components driving our long-term success and impact in our industry.
6. You can be serious without a suit
Our founders established our software company with the principle that work should be both challenging and enjoyable. We believe that a culture of creativity and enjoyment fosters greater innovation and success—and that doesn’t just mean gimmicks like ping-pong tables and bean bags. We emphasize collective achievements and take pride in individual accomplishments that add to our overall success. We highly value our employees—dynamic, passionate individuals from various backgrounds with innovative approaches to work, leisure, and life. Our ambiance may be informal, but as new ideas spark in a coffee break, during a team meeting or even at the gym, they are quickly exchanged, tested, and implemented. These could very well be the springboard for a new project destined for global use.
7. Great just isn't good enough
We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways.